Our Journey


Trade Concept was founded by Manish Sahijwani, who is still leading it.


At that time the core activity of Trade Concept was business intermediation between China, India and the Czech Republic (as well Slovakia). While visiting an exhibition in Chicago, Manish saw a business opportunity in Anna water filters and jugs. We became their exclusive importer for the Czech Republic and Slovakia.


This year, we added Import Services to our portfolio. Some of our clients entrusted us with managing of their entire import process, allowing them to focus on their other core activities.

2008 & 2009

Our Import Services are now used by growing list of clients including networks of stores, travel agencies and big companies.

Year - 2010

The list of countries from which we import grows to include Thailand, Bangladesh, Pakistan and United Arab Emirates.


We are still a small but power packed team in the Czech Republic that with its customer centric attitude and very competitive prices has won the trust of the clients.


The routine has become a routine activity and so we start to design our own designs, brands and products that we could import and deliver to our existing and new clients.


We launch our first brand Home Elements for household goods segment.


The website moderninakup.cz has been operational for a long time where we sell only water jugs and filters. For the first time, we start investing time ad money in an eshop with wider range of products.


We launched our second brand GiftyCity for promotional items, original gift articles and souvenirs from world cities / metropolises.


Keeping up with our growth, we move into a larger office space with a representative showroom. We also launch the first products of our brand ARÔME that caters to the home fragrances segment. The range of products include candles, diffusers, Incense sticks, Scented waxes and Incense oil burners. We are constantly introducing new and innovative products


Our team is now divided into three departments: Import, Graphics and e-shop. We take further steps to enrich our portfolio of services. Our design studios in the Czech Republic and India are now operational where with a magic wand we transform ideas of our clients into final products!  We launch our much-awaited Wholesale system. 

Our Inspiration

We draw our inspiration from abundant supply of beauty & creativity that is all around us. Be it nature, arts, human emotions or simply a brilliant idea, the products and services we offer are reflection of sources on which we draw on..

Explore Yourself

Our objective is to create a wide range of unique and beautifully designed products catering to different tastes, different styles and different age groups, serving different purposes. Something for everyone, that is what we strive for..
But don’t take our word for it! Go and explore yourself our premium range of designer Porcelain & Ceramics, Home & Kitchen Textiles, Home Fragrances and Gift Articles, we are sure you will find something for yourself and for your loved ones!

We Craft With Heart

Precision is needed in every profession. We pay attention to every little detail in our all creations. Driven by our inspirations and with focus on best in class quality, we craft products to deliver the best possible customer experience out of the box.

Why Us?

Unique Product Design
Wide Range Of Products
Highly Customised Business Solutions
Best in Class Import Services
Offices in Europe and Asia
Quality Assured
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